怎么英语写一份合乎顾主要求的个人简历
Desire is created when you:
冲动造成于你那么做的情况下：
Show why the employer needs you.
展现顾主想要你的缘故。
Show how you can satisfy the need.
展现你怎样考虑顾主的要求。
Prove your superiority in fulfilling the need.
证实自身在完成这一要求的优势。
When your effort to create desire is persuasive, the buyer (your boss-to-be) will want to “own” the product (your services).
如果你为造成选购冲动所投入的勤奋是具备感染力的，那麼你的消费者（未来的顾主）便会期待“有着”这一件商品（你的服务项目）。
Why You Buy
选购的原因
Your decision to buy a product is driven by different needs and wants, such as the following:
你所选购商品的冲动遭受不一样的要求与心愿所驱动器，例如下边这种：
Prestige
商品的信誉度
Security
安全系数
Convenience
方便快捷度
Comfort
舒适度
Fun
挑战性
Health
身心健康度
Greed
期望值
Guilt
羞耻感
Vanity
爱慕虚荣
Why Employers Buy
顾主选购商品的原因
Employers also have motivations to “buy.” Among them are the following:
顾主选购商品也是有她们的主观因素，在其中有下边这种：
Make money.
挣钱。
Save money.
划算。
Save time.
省时省力。
Make work easier.
节约时间。
Solve a specific problem.
处理某一特殊的难题。
Be more competitive.
使企业更具备竞争能力。
Build relationships/an image.
取得联系或*牌形象。
Expand business.
扩展业务流程。
Attract new customers.
吸引住新消费者。
Retain existing customers.
维持目前消费者。
Finding your boss-to-be’s “buying motivators” might take some digging. Research the Internet, industry publications, company newsletters, and annual reports. Call friends in the industry. Network online. Interview company employees, customers, or competitors. In short, develop a list of specific needs and interests the company has; then address those needs in your résumé or cover letter. When researching, categorize your findings according to these TOP issues:
要想掌握未来的老总的“选购主观因素”或许得深层次发掘一下了。你能搜索网络，访问 领域出版发行，企业简讯及其年报。你也能够给业界的盆友拨通，在网络上创建人脉关系，与企业的员工，消费者或竞争对手碰面沟通交流。简单点来说，你得拟出一张该企业特殊的要求与意向目录，随后在你的个人简历或自荐信中谈及这种要求。如果你在访问 这种新闻资讯的情况下，请依据下列这种主要指标值把信息内容分门别类：
Trends—the company’s five-year financial trends, strategic direction, and industry trends
发展趋势——此家企业5年的金融业发展趋势，对策方位和行业趋势。
Opportunities—new ideas on the drawing board and company priorities
机会——绘图板和企业主要新项目中的新思想。
Problems/Projects—competition or challenges that are keeping the organization from being as productive or profitable as possible—projects the company needs help implementing.
难题/新项目——这些阻拦企业组织生产主力发展趋势或赢利的市场竞争与挑戰，及其企业里*须协助推行的新项目。
Example：
事例：
Addressing Buying Motivators Worked for Mario
讨论一下选购主观因素对Mario的功效有多大
Mario heard that DataSafe Company was growing by leaps and bounds. The company specialized in data security and disaster recovery. He’d read about the company in the Business section of the newspaper. (This is a great source of job leads.) A star salesman, Mario wanted to be part of the action with this local company that had made Fortune’s list of fastest-growing companies.
Mario听到DataSafe企业已经跨越式发展中。该企业专营店网络信息安全与数据信息灾祸还原业务流程。他早就在报刊的商业服务版块获知这个企业的状况了。（它是非常好的寻找工作中机遇的来源于。）作为一名大牌明星销售人员，Mario期待变成这个当地企业位居財富迅速发展趋势企业目录行動中的一份子。
Mario made three calls: one to an employee in the company, one to a customer, and one to a competitor of the company. Asking a few pointed questions, he found out what the hot buttons were for DataSafe: territory expansion and product launches. Although he had extensive experience in both areas, his résumé didn’t show it. The following section shows how rewriting just a few of his accomplishments homed in on his boss-to-be’s needs.
Mario各自给他打过三通电話：公司职员，顾客和该企业的竞争对手。根据明确提出一些特殊的难题，Mario发觉DataSafe企业的当今任务取决于：领域板图扩大与发布产品。虽然他在这两个行业里都有着丰富多彩的工作经验，可是他的个人简历并不可以显出他的优点。下边二张图，显示信息了Mario根据只是改动他的好多个本人造就来顺从潜在性顾主的真实要求。
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Notice how Mario introduces his accomplishments with words that specifically address his target company’s needs. He also uses check boxes instead of more traditional bullets. They give the reader the subconscious impression that “yes, this candidate has everything I need.”
请注意Mario是怎么使用語言确立地根据展现企业要求来详细介绍本人造就的。另外他也应用了方框打钩的图标而不是传统式的项目符号。那样能给阅读文章个人简历的人有那样一个在潜意识中印像：“没有错，这名应聘者合乎全部的规定。”
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