Robert表明Pacer在营销与技术性上的基本后,总算获得信任了Mark, 也因此交涉迈出取得成功的*一步。在交涉提成鱼合同限期这类议案以前,Robert想先明确一些标准,包含独家经营权与Botany Bay能够出示的帮助。你了解Robert应用了什么方法,才不容易让Mark为此作标准来威协Pacer妥协?大家看一下Robert怎么讲:
M: Mr. Liu, what kinds of sales do you think you could get?
R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike(猛增) sales by 30% to 40% in the first year. But certain conditions would have to be met.
M: What kinds of conditions?
R: We'd need your full technical and marketing support.
M: Could you explain what you mean by that?
R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.
M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to(依据)total sales.
R: Sounds OK, if we can come to terms(达到协约) on how much is fair. As for marketing support, we would like you to assume 50% of all costs.
M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab(支付)for that, but you get the sales in Taiwan.
R: We'll think about it, and talk more tomorrow.
M: Fine. We'd like you to tell us about your marketing plans.